Through Cheers Creative, we led the development of branding and design for a local skincare product, managing every stage of the project from concept to execution. This encompassed creating a complete brand identity, designing a distinctive logo, crafting the website, and writing a compelling mission statement. We also designed custom packaging, all of which worked together to reflect the brand's core values. In addition to my design role, I took on the responsibility of copywriting, ensuring the tone and messaging aligned with the brand’s vision and resonated with its target audience. Furthermore, we directed the product photo shoot, ensuring the visuals perfectly complemented the brand’s aesthetic. The result was a cohesive, polished brand presence that successfully tells the story of Whippd.