SPIRE Fitness

Through work done with Cheers Creative, we reimagined the brand from the ground up. This project included designing a fresh new logo, creating dynamic outdoor decals, and developing several large-scale interior murals that brought energy and vibrancy to the space. We also redesigned the front desk area to enhance the first impression upon entering the gym. In addition, we worked on designing a new line of merch and refining the mission statement, ensuring the brand's message was clear, the space was funky, and aligned with Spire's core values and the places they wanted to go. This comprehensive rebrand helped elevate the overall experience for both members and staff, creating a cohesive, impactful brand presence.